Fred Joyal has worked for 35 years in the dental industry as an advocate for patient care. He is the co-founder of 1-800-DENTIST, for many years the largest dentist referral service in the country. He is currently Chief Marketing Officer for Armor Respiration. He has an honorary doctorate from the University of Rhode Island and is a nationally recognized speaker. Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About.