Gerilyn M. Alfe, DMD, MBA was a practicing cosmetic dentist and practice owner for 25 years. As a former dental practitioner and leader of her teams, she has a unique ability to relate to the challenges that dentists face in today’s business climate. In 2005, she started her last practice, Chicago Smile Spa, from scratch. She therefore has intimate knowledge of how to build a start-up practice, attract and engage clientele, and motivate team members to take ownership in their practice.
Dr. Alfe graduated from Tufts University School of Dental Medicine in 1993, magna cum laude. She has been passionate about Continuing Education since she graduated from dental school. For more than 20 years, in addition to her private practice, she worked as a speaker, hands-on instructor, and mentor to thousands of dentists for numerous dental companies. Her last position was as a mentor with Six Month Smiles. Not only was she consistently the highest-producing and most sought-after lecturer, she partnered with another instructor to develop an advanced-level course for the company. She routinely built relationships with her dentist-students which lasted for many years after the dentists had attended her classes.
After selling her last practice, she completed her MBA through the Jack Welch Management Institute and graduated as a Distinguished Welch Scholar with Honors. Even though she had built and led two successful practices for a quarter century, she knew that there is always more to learn. Her MBA experience positioned her to be able to delve deep into a practice’s financials, as well as honed her ability to lead and inspire teams of all sizes. She understands that the team is the most important asset of any successful dental practice.
During her tenure as Chicago Smile Spa’s solo practitioner and leader, she developed a marketing strategy that facilitated business growth, pursing a niche market and achieved a 90% conversion rate across social media platforms such as Instagram. She was able to increase new patient revenue stream by 50% YOY. She accomplished all this while remaining independent from insurance companies and motivating her patients to pay for discretionary services like veneers, Botox, and adult orthodontics.
In her spare time, she enjoys running, Spinning, strength training and yoga, reading, and traveling with her husband. She regularly attends the theater and takes advantage of the thousands of restaurants in Chicago. As a former Bostonian, she is a devoted New England Patriots fan (she’s even taped games that she had to miss in order to watch them later!). Part of her fascination with the Patriots is studying Coach Belichick’s consistent ability to produce a winning team, year after year. Dr. Alfe is thrilled to be a part of the Fortune Management family of winning managing partners and coaches!