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Executive Coach

Shannon Grooters has a vision to help preserve the future of private practice dentists. She has worked alongside her husband, Ben Grooters, DDS, and understands firsthand the business of dentistry and what dentists and practice owners need to do to be highly successful in today’s changing landscape. She has a passion for helping others grow and reach their full potential and has dedicated years to honing her skills.
Shannon’s extensive career in communications, marketing, non-profit boards and sales has given her a broad understanding of how to be a better leader and a better communicator with your teams, how to market your practice effectively and how to build relationships and rapport with patients to grow a successful business. Since she was a client of Fortune Management, it has been a dream to align herself with Fortune and help other teams improve their patient care, personal and work lives, while creating highly profitable dental practices.
Shannon is originally from Tallahassee, and now lives in Rosemary Beach, Florida with her husband and three kids - Jack, Paige and Barrett and their rescue pup - Floyd. They love to travel and spend time outdoors as a family. Shannon is a foodie and loves to cook, she’s an avid reader of self-help and health and wellness books and her latest venture has led her on a journey to living a more green/non-toxic lifestyle and passion for whole body health and wellness.
  • B.S. Communications from Florida State University
  • Ron Willingham Integrity Selling Solutions Graduate
  • Church, community and civic volunteer, fundraising and serving on committees, boards and in leadership roles
  • Public Relations, State Children’s Health Insurance Program
  • Advertising Sales, Publishing Industry
  • Retail/Direct Sales, Beauty/Cosmetics Industry
  • Customer Service/Project Manager, Custom Publishing Industry
  • Marketing Director/Business Owner, Palmetto Dental
  • Loves health, wellness and biohacking and non-toxic living
  • Self-help junkie
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