https://www.freedomdayusa.org/

Community Engagement

Freedom Day

Wendy Boyce
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Mission and purpose

Freedom Day USA is the United States of America's largest Military and Veteran THANK YOU Movement! This national event was founded in dentistry by Dr. Robert Martino, owner of Wilson Martino Dental, West Virginia's largest dental chain, and built upon by the members of The Fortune Practice Management Platinum Circle, a group of elite dentists who practice throughout our country. Dr. Martino's vision was to give the members of our Military a Freedom Day, a day where we thanked them for giving us our Freedom. The idea is to provide free services, goods, and products as a Thank You for the sacrifice, service, and freedom which these men and women have provided to us.

Who we serve

Freedom Day USA serves two audiences, one being our honored guests - the Veterans and Active Military and their immediate families, the second being our registered participants, those dental teams and businesses who provide a free good or service as a thank you to those who have served.

Expertise you can expect

Freedom Day USA is America's largest Military Thank You Event! One day each year, businesses say "Thank You" by providing free services, gifts, special offers, and more to active military and their immediate families and to veterans who visit their business on event day. This is our way of showing how grateful we are for their service and their sacrifices. One unique aspect of Freedom Day USA is that we say thank you using the talents and skills that our participants use on a daily basis - we're using our trade and the services we provide as gifts of appreciation.

Another is that there is no cost to be part of our registration is free, the marketing materials are complimentary, we provide a host of benefits to our participating partners and we'll walk you through the steps for creating a successful event. Many other charities charge a fee for participation, but Freedom Day USA is so grateful for your partnership that we do not do that. We are, in fact, the vehicle to help you showcase your appreciation to those who have served within your community. And to be part of our event, you only have to commit to seeing at least one Military or Veteran patient - we have no minimum or maximum requirement on the number of patients you see (this is YOUR thank you).

How we add value

Freedom Day USA builds on the already present talents and expertise of our participating businesses; they give back by doing what they are trained to do - what they are passionate about doing. Whether it's one of our dental teams using their skills and knowledge to make a positive impact on a Veteran's oral health, or one of our other business partners, for example, a local baker who provides a treat for their honored guests - the goal is to let the men and women who have served our Country know they are appreciated. Ideally, by saying YES to participation in Freedom Day USA, our business partners:

  • Positively impact the lives of their honored guests.
  • Set their office/business apart: they become known for caring for their local military & veterans.
  • Experience team-building as their team works together to plan the event and serve their honored guests.
  • See an increase in new patients / new clients - honored guests often return as repeat patients/customers.
  • Experience nationwide event inclusion and recognition as well as increased local marketing.
  • Experience collaboration and connection with like-minded dental teams and businesses in their community.

What a successful partnership looks like

An ideal partnership with Freedom Day USA is defined by meaningful participation and year-over-year growth. Practices and businesses engage by giving back through their professional skills, creating powerful community impact, strengthening team culture, enhancing brand reputation, and building long-term goodwill with veterans, active military, and their families.

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