6 Email & Social Media Marketing Tips for Dental Practices in 2025
Running a thriving dental practice today requires more than clinical excellence. Patients expect a connected experience that begins long before they step into your office. In 2025, that means leveraging email and social media to build trust, deepen relationships, and drive consistent growth. At Fortune, we’ve seen practices transform their marketing by focusing on the fundamentals while embracing innovation. Here are six practical strategies to elevate your outreach this year.
1. Personalize Every Message
Patients want to feel like more than just a name on your schedule. Segment your email lists by age group, service interest, or appointment history. Send families preventive care reminders, while cosmetic-minded patients receive updates on whitening or aligners. On social media, highlight diverse patient stories to show that you see and celebrate each individual. Personalization strengthens retention and increases case acceptance.
2. Use Video as Your Primary Storytelling Tool
Short-form video is the most consumed content online, and it’s the best way to showcase your culture. A 30-second clip of your hygienist explaining sealants or your doctor sharing why dentistry is personal to them often outperforms polished ads. Repurpose videos across email newsletters, Instagram Reels, YouTube Shorts, and TikTok to maximize reach. Remember—authenticity beats perfection.
3. Automate Consistency Without Losing the Human Touch
One of the biggest hurdles for practices is staying consistent. Marketing often takes a back seat when the schedule is packed. Automation tools help deliver emails at the right time—like hygiene reminders or post-op instructions—without adding to your workload. But don’t let automation replace connection. Pair automated campaigns with live, personal engagement in comments and replies to keep the human element alive.
4. Showcase Your Expertise Through Education
Educational content builds authority and attracts patients searching for answers online. Use your newsletter to break down treatment options in plain language. Share carousel posts or infographics about topics like “Signs of Sleep Apnea” or “When Kids Should See the Dentist.” Patients value practices that take time to inform rather than just sell. Consistent education positions you as a trusted advisor, not just a provider.
5. Lean Into Community and Culture
Social media shouldn’t be limited to clinical before-and-afters. In 2025, patients expect to see the people and culture behind the practice. Celebrate birthdays, highlight team volunteer days, or share fun moments from staff meetings. In email, feature a “team spotlight” or a short note from the doctor. When patients feel connected to your story, they become loyal advocates for your practice.
6. Track, Measure, and Refine Your Efforts
The most successful practices treat marketing like any other part of business—by measuring results. Track open rates and click-through rates for email campaigns. On social, review engagement, reach, and new patient inquiries. Use these insights to refine your strategy instead of posting blindly. A Fortune coach can help you set benchmarks against top practices and design a feedback loop that ensures your marketing delivers measurable ROI.
Bringing It All Together
Email and social media marketing aren’t just “extras” in 2025—they’re essential growth drivers. By combining personalization, video, automation, education, culture, and data, your practice can create a connected patient journey that begins online and carries into the chair.
At Fortune, we believe extraordinary practices are built on community and strategy. If you’re ready to sharpen your marketing approach and see what’s possible for your practice, let’s talk. Together, we can create a roadmap that attracts new patients, strengthens relationships, and helps you achieve both professional success and personal fulfillment.