9 Ways to Improve Your Dental Practice's Online Reviews in 2025

In today’s digital-first world, your online reputation speaks long before you do. One powerful, authentic review can attract your next lifelong patient — while a single negative one left unanswered can quietly erode trust. The truth is, your patients are searching for you before they ever call your office. If what they find online doesn’t reflect the excellence you deliver every day, it’s time to take control of the narrative.

At Fortune Management, we believe every dental professional deserves an extraordinary practice and an extraordinary life. And that begins with ensuring your excellence shows up everywhere your patients look — including Google. Here’s how to make 2025 the year your practice becomes truly review-worthy.

Why Online Reviews Matter More Than Ever

Your online presence is your digital handshake. Today’s patients rely on reviews not only to find a dentist but to feel confident in their choice. In fact, research shows nearly 9 out of 10 consumers trust online reviews as much as personal recommendations.

Here’s why that matters:

• Visibility: Positive reviews elevate your SEO rankings, helping new patients discover your practice first.
  
  
• Trust: Glowing testimonials validate your care, your culture, and your credibility.
  
  
• Conversions: Patients who see real, recent feedback are far more likely to schedule an appointment.
  
  

9 Fortune-Approved Strategies to Elevate Your Online Reputation

1. Ask at the Right Moment

Timing is everything. The best time to request a review is immediately after a positive interaction — when gratitude and emotion are fresh. Whether it’s a smooth treatment, a successful case, or a kind word at checkout, seize the moment.

2. Automate the Process

Technology can do the heavy lifting. Use your patient communication system to automate review requests by text or email. Keep messages warm, short, and simple — with a direct link to your preferred platforms.

3. Empower Your Team as Review Champions

Your team is your greatest marketing asset. Train them to recognize moments of patient satisfaction and invite authentic feedback. A genuine “We’d love to hear about your experience online!” can go a long way.

4. Respond With Intention

Whether praise or criticism, respond to every review. Gratitude builds connection; empathy builds trust. Negative feedback offers an opportunity to show grace, professionalism, and accountability — qualities that prospective patients deeply value.

5. Make It Visible In-Office

Don’t underestimate a visual reminder. Place review prompts near checkout, display patient success stories in the waiting room, or include QR codes on care cards. Keep it simple and genuine: “Love your smile? Let others know!”

6. Showcase Your Reviews

Feature testimonials prominently on your website, social media, and even in your email newsletters. Authentic stories not only inspire confidence but also amplify your online visibility.

7. Encourage Local SEO Keywords

Coach patients to mention your city and services naturally — “Dr. Rivera is the best cosmetic dentist in Denver!” These user-generated keywords strengthen your search engine presence organically.

8. Diversify Your Platforms

Don’t rely on Google alone. Encourage reviews across Facebook, Yelp, and Healthgrades to expand your reach. Meeting patients where they already are creates more entry points to your practice.

9. Create a Culture Worth Reviewing

The most sustainable strategy? Deliver five-star experiences every single day. When your practice culture embodies excellence, empathy, and education, positive reviews become a natural byproduct.

At Fortune, we call this heart-level leadership — the connection between your culture, your systems, and your purpose. It’s what turns happy patients into raving fans.

How Fortune Helps You Create a Review-Worthy Practice

Improving your online reputation isn’t about algorithms — it’s about alignment. It’s about cultivating a team that communicates with confidence, a culture that shines through every patient interaction, and systems that support sustainable excellence.

With Fortune Management, you’re not navigating that alone. Our nationwide network of experienced local coaches works in person with your team — side by side — to strengthen culture, refine systems, and deliver consistent, remarkable patient experiences.

Here’s how we help you turn reviews into real results:

• A Comprehensive Practice Analysis that reveals your online reputation strengths, growth opportunities, and patient perception insights.
  
  
• Proven programs like DDS to CEO and Hygiene Mastery™, which elevate leadership and team engagement to reflect your highest standards of care.
  
  
• Face-to-face support from local coaches who understand your community, your goals, and your market.
  
  

Your Five-Star Future Starts Here

You’ve worked hard to build a practice worthy of trust, loyalty, and admiration. Now it’s time for your online reputation to reflect that.

Connect with your local Fortune coach to schedule your complimentary Practice Analysis. Together, we’ll uncover what’s possible — online, in your practice, and in your life.

Because at Fortune, we don’t just help dentists get more five-star reviews. We help them become five-star leaders.