A Transformational Process Awaits
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Dr. Traci Goodwin is an Executive Mental Fitness Coach who transformed her entrepreneurial journey from healthcare practice owner to neuroscience-based performance specialist, dedicating her career to helping leaders overcome burnout and unlock their extraordinary potential. Having built and operated a multi-provider dental practice for 26 years while navigating the pressures of clinical excellence, team leadership, and business growth, she intimately understands the mental toll that high-performance demands can take on accomplished professionals. This lived experience, combined with her expertise as a Certified Master Coach and Positive Intelligence® Coach, uniquely positions her to address the intersection of business performance and mental resilience.
Traci's coaching philosophy centers on the belief that sustainable transformation comes from within, guided by evidence-based methodologies that rewire neural pathways for peak performance. Through her work with executives across healthcare, technology, and high-growth organizations, Traci proves that breakthrough performance comes not from working harder, but from optimizing how we think, feel, and respond to leadership challenges.
When away from the office, Traci can be found chasing adventure across Colorado's stunning landscape with her family and their two energetic doodles. Whether she's cheering her daughters from the sidelines at a barrel race, carving fresh powder on the slopes, or exploring mountain trails, Traci lives by the same principle she teaches her clients: that true fulfillment comes from embracing both challenge and joy. Her family's love for horses, skiing, and outdoor adventure serves as a constant reminder that the best leaders know how to play as hard as they work, and that sometimes the most profound insights come not from the boardroom, but from watching your kid nail their first clean run or enjoying a quiet moment on a mountain peak.
